The Biggest Bear-trap you can fall into following an event
Timing is of the essence after an event, neglect to follow up promptly on the leads you have gathered, especially those who are in the buying zone, then you risk losing out.
Proof that client feedback works (not what you think)
Client feedback will tell you exactly what you need to know about how to improve your service offering, just ask them in the right way.
3 things to coax people out of their comfort zone
The hardest part of moving people out of their comfort zones is getting them to take the first step, here's a tip on how to make that happen.
Don’t be backward in coming forward
It's fair to say that in sales you can walk a fairly fine line between persistent and pushy, but you will only create your opportunities by asking for them. When a prospect shows interest be ready to make your pitch or lose out.
An interesting sales statistic that should make you feel better
How many calls should you make to a prospect? This sales statistic may surprise you.
Do you know your clients as well as you think?
Should you get to know your clients on a personal level - yes you should, here's why...
Sometimes even your biggest clients have to go.
To some this might sound like heresy, but deep down you know it’s true. Taking the emotion and fear away can help bring clarity so let's use an analogy for this big, difficult client. What do you do if the biggest tree in the orchard stops bearing fruit? When you've tried everything to make it flourish [...]
Can you grow your business on referrals alone?
The truth is you can but it’s a risky, very risky, strategy. Depending solely on referrals is risky because you can’t control the number, type, frequency or quality of the leads you receive. You can decide not to run with a lead but you can’t make people refer potential clients in a specific sector or [...]
How GDPR legislation affects you (and it so does!)
If you hold client data on your CRM system or if you email them marketing messages the GDPR act will affect you. This explains how.
The Secret Power Of Persuasion
First thing to say this is not a political blog post but it does draw on the remarkable UK General Election of June 2017. Why did the Tories lose when they started off in such a super-strong position? How did Labour pull off such a dramatic surge in support? It’s all a matter [...]