The driving force for winning and keeping clients in professional services firms is effective relationship building.
The trouble is relationship building is shrouded in myths, has little visible structure and often people assume it’s a lot harder than it really is. All these combine to hold you back, but there is an alternative.
In this introductory course, we will provide you with the knowledge and tools to make relationship management the cornerstone of your business development efforts, and ultimately manage an ever-growing number of relationships which will benefit you over the years.
The course consists of 8 short videos totalling 35 minutes, a workbook to help you embed the new learning and some data-sheets you may find useful.
It’s brief, easy to absorb and because it’s online you choose where and when you learn.
By the end of the course, you should feel more confident about the relationship building skills you already have and be ready to learn more.
Success is not about “what you know”. It’s not even about “who you know”.
It’s all about “who do you know that will do you a favour?”
Mike Ames, Flair Founder & MD
Lessons
Course Introduction
PreviewThe Business Development Life-cycle
Understanding the complete business development life-cycle from beginning to end is necessary for much of the course to make sense. Many people are surprised at how simple it is, but…
What is relationship building
There are 5 ways you can build strong relationships. You’ll probably recognise them but perhaps you aren’t using them in your business relationships. Based on this, we’ll also give you…
What makes business relationships unique
Personal and professional relationships differ in 4 important ways. In this video we discuss these differences and what they mean to you.
Different stakeholder relationships
We know that personal and professional relationships are different but are all your professional relationships the same? The answer, of course, is no they aren’t. In this video we’ll look…
Effectively managing business relationships
We know that any relationship needs a steady stream of interactions to grow and prosper. So, we start by reiterating what an interaction is before dispelling the largest myth attached…
CRM for relationship building
Chances are you’re going to have to build and manage relationships with many business stakeholders. In this video we’re going to discover the two different types of information you’ll need…
Bringing it all together
Roundup and what you should take away from this course